This fall, a sports equipment startup in the Philadelphia area turned to Springhouse Films to create a promotional/commercial campaign in time for Black Friday. Ball Cannon, the world’s first recreational football throwing machine, launches professional-quality spirals up to 100 feet.

 

Shot in two days, the campaign features the Ball Cannon being used for personal recreational use in a backyard, as well as by coaches and football players practicing drills on a field. The spot also illustrates the various features and benefits of the product, such as the delay timer or launch angle.

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The team at Ball Cannon wanted to show off the product’s features to its followers on social media. Within a week of posting the video to Facebook, the Ball Cannon video had over 180,000 views and the company experienced record sales for the product.

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credits:

Director/DP: Erik Freeland
Producer: Emily Ellis
AC/MōVI: Luke Wallace
Chief Lighting Technician: Charlie Hohenshilt
Key Grip: Pedro Cunillera
Grip: Marcus Clarke
Drone Operator: Nathan Elzer