Michael Todd Beauty, maker of organic skin care products turned to us to create a campaign for the launch of their new Soniclear facial cleansing brush. Working directly with the client, we provided creative direction for the campaign. The project included the creation of a visual style for the product line as well as all necessary still photography and video.
We began with the casting of the model that would represent the brand. A two-day shoot with celebrity spokesperson Gretta Monahan and five models generated all the still photography and video for the campaign. Stills were captured using a Hasselblad 4×5 camera. We then moved into post-production with editorial for four videos happening in tandem with still image post-production and retouching. The final results included two web commercials (US and Europe), and three additional videos outlining various features & benefits of the Soniclear as well as all of the still photography needed for web and print.